1998 is the breaking point in computer design and production when Apple produced the world’s first computer of which combines it’s hard disk by the screen itself. The slogan in advertising campaign was as many remembers “Think Different!”
2006 Production of Apple: Mac Mini is the second revolutionary product. Size:165x165x25mm,Weight:1,5 kg. Technologic innovation in programming makes it possible to reduce material at %80
Standart PC hard disk cabinet is approximately combination of 25 electronic connection, material can be plastic or metal which causes heavy weight like 5,5-7kg and sizes:250x250x500mm
The last but not the least: 2009 Production ipad. Latest innovation of Apple, inspired by cave man’s written tablets Height:9.56 inches (242.8 mm)Width:7.47 inches (189.7 mm) Depth:0.5 inch (13.4 mm)Weight:1.5 pounds (0.68 kg) Wi-Fi model.
Apple is the example of Sustainable product design in terms of material reduce as well as innovative technology in design,communication and social media. So if anyone out there still criticize Apple, should think twice!