Futurismo 2010

Futurismo is an Italian avant-garde art movement that took speed, technology and modernity as its inspiration, portrayed the dynamic character of 20th century life, glorified war and the machine age.
It was (and is) a refreshing contrast to the weepy sentimentalism of Romanticism. The Futurists loved speed, noise, machines, pollution, and cities; they embraced the exciting new world that was then upon them rather than hypocritically enjoying the modern world’s comforts while loudly denouncing the forces that made them possible. Consequently it is so interrelated to the millennium age that we are living in.

Designer Kadriye has took the inspiration and carried it to clothes. The main idea is to detach from all nostalgic symbols and efforts that what makes dress ‘the dress’. Another words, it is the movement of back to basic, rational, primitive way of clothing with getting rid of unnecessary attempt that emphasis any of the nostalgic symbols like the embroidery is stressing the 18th century.

The clothes are structured by the graphic patterns and with their own language only; therefore there is no need for an additional effect. Vivid and contrast colors are chosen to express the themes of Futurismo, like speed, movement, energy
and technology.

High tech textiles are used to afford flexible movement of the body and for discarding seasonal change. In addition ‘Design for disassemble’ rule is practiced in order
to make cleaning and wearing effortless.

Hopefully this collection will be the projection and first steps of Future Wearable.
Collection will be available in exclusive stores soon.